Screwdom 3D: 2.5x Scale with TikTok & Pangle
Screwdom 3D, an award-winning puzzle game by iKame Global, scaled its campaigns 2.5x, increased Day 0 ad revenue ROAS by 50% and lifted its 6-second play rate by 7% using TikTok Ads, Pangle IAA and Playable Ads, with campaigns run by Ecomdy Global Gaming, the gaming and app division of Ecomdy Media.
x2.5
in scalability
+7%
uplift in 6-second play rate
+50%
uplift in D0 Ad Revenue ROAS
What is Screwdom 3D and who is iKame Global?
Screwdom 3D is a puzzle game developed by iKame Global, a Vietnamese game studio. Screwdom 3D combines satisfying screw-sorting gameplay with visual, easy-to-play puzzles that are challenging enough to keep players coming back.
Screwdom 3D won the Globally Successful Vietnamese Game award (The Golden Sun category) at Vietnam GameVerse 2026.
Game detail | Information |
|---|---|
Developer | iKame Global |
Game | Screwdom 3D |
Genre | Puzzle |
Platform | iOS |
Market | Global, with strong growth in the US |
Award | Globally Successful Vietnamese Game – The Golden Sun, Vietnam GameVerse 2026 |
What did iKame want to achieve with TikTok Ads?
iKame Global wanted to bring Screwdom 3D to more players worldwide. To do this, iKame partnered with the TikTok Gaming & Apps team and Ecomdy Global Gaming to use TikTok Ads as a strategic growth channel, optimizing for ad revenue, long-term player value and engagement quality.
What is Pangle?
Pangle is the mobile ad network of TikTok for Business. Pangle lets advertisers show ads inside other mobile apps and games, extending a TikTok Ads campaign’s reach beyond the TikTok app.
How did Ecomdy Global Gaming scale Screwdom 3D?
The TikTok Gaming & Apps team provided strategic advice and growth solutions. Ecomdy Global Gaming ran, optimized and scaled the campaigns stage by stage, turning early performance signals into clear growth.
Pangle IAA for Day 0 and Day 7 ad revenue
Ecomdy Global Gaming used Pangle in-app advertising (IAA) campaigns with Value-Based Optimization and Target ROAS bidding (VBO tROAS) to optimize Screwdom 3D’s ad revenue at two stages:
Product lever | What it optimizes |
|---|---|
Pangle IAA D0 | Immediate ad revenue from players on their first day (Day 0), using IAA x VBO tROAS |
Pangle IAA D7 | Long-term player value from Day 7 ad revenue, using IAA x VBO tROAS |
Playable Ads | Higher-quality players through interactive, try-before-you-download ads |
Pangle became a key growth driver for Screwdom 3D, especially in the US market.
TikTok API Campaign Management Tool for fast scaling
Ecomdy Global Gaming used the TikTok API Campaign Management Tool to duplicate large numbers of Smart+ campaigns quickly and accurately. Bulk duplication sped up Screwdom 3D’s campaign launches and reduced setup errors while scaling.
In-house creative built for puzzle players
Ecomdy Global Gaming’s in-house creative team used TikTok One, Content Suite and TikTok best practices to build a creative system designed for puzzle players on TikTok.
What results did Screwdom 3D achieve?
Over one quarter, Screwdom 3D’s TikTok Ads and Pangle campaigns delivered:
Metric | Result |
|---|---|
Campaign scalability | 2.5x |
Day 0 Ad Revenue ROAS | +50% |
6-second play rate | +7% |
Screwdom 3D scaled its campaigns 2.5x while increasing Day 0 ad revenue ROAS by 50%, showing that Pangle can add profitable reach on top of TikTok Ads for puzzle games.
What can game studios learn from Screwdom 3D?
Pangle extends TikTok Ads profitably. Pangle IAA helped Screwdom 3D find a new, efficient way to scale, especially in the US.
Optimize for both Day 0 and Day 7. Combining Pangle IAA D0 and D7 let Screwdom 3D balance immediate ad revenue with long-term player value.
Playable Ads attract better players. Interactive Playable Ads helped Screwdom 3D reach players who are more likely to engage with the game.
Automation speeds up scaling. Bulk campaign duplication with the TikTok API Campaign Management Tool helped Screwdom 3D scale Smart+ campaigns faster and more accurately.
Want to scale your Vietnamese game globally?
Screwdom 3D shows how Vietnamese game studios can reach players worldwide by combining a strong product, TikTok’s growth solutions and hands-on campaign execution. Ecomdy Global Gaming helps game studios scale on TikTok and Pangle, from campaign setup and creative production to bulk campaign management. Explore our game and app services.
