HG Branding: 8,467 TikTok Conversions in Germany & Sweden
HG Branding generated 8,467 conversions and 68.3 million impressions at a 2.43 CPM in 3 months by running TikTok Ads for its Nuova and Sorenty shaver brands in Germany and Sweden with Ecomdy Media.
68,316,264
Impression
8,467
Conversion
2.43
CPM
Who is HG Branding and what did they want to achieve?
HG Branding is an e-commerce company that sells a wide range of trending consumer products, including the Nuova and Sorenty shaver brands. HG Branding wanted to increase sales conversions for Nuova and Sorenty in Germany and Sweden by using TikTok Ads.
HG Branding faced two challenges before working with Ecomdy Media:
A very diverse product catalog, which made it hard to build one focused TikTok channel.
The need to grow conversions while keeping advertising costs under control.
What strategy did Ecomdy Media use for HG Branding?
Focus the budget on one product category
Instead of promoting HG Branding’s full catalog, Ecomdy Media focused the TikTok Ads budget on shaver products from the Nuova and Sorenty brands. A single product focus allowed the campaigns to build clearer audience signals and convert more efficiently.
Exclude recent buyers to protect the budget
Ecomdy Media excluded users who had already completed a purchase in the previous 30 days. Excluding recent buyers prevented HG Branding from spending budget on customers who had just converted.
Use lowest-cost bidding
The campaigns used TikTok’s lowest-cost bidding strategy, which aims to get the maximum number of results from each ad group budget at the lowest cost per result.
Campaign detail | Setup |
|---|---|
Brands | Nuova, Sorenty (shaver products) |
Markets | Germany, Sweden |
Duration | 3 months |
Audience exclusion | Buyers from the last 30 days |
Bidding strategy | Lowest cost |
What results did HG Branding achieve on TikTok?
In 3 months, HG Branding’s TikTok Ads campaigns in Germany and Sweden delivered:
Metric | Result |
|---|---|
Impressions | 68,316,264 |
Conversions | 8,467 |
CPM | $2.43 |
HG Branding reached more than 68 million impressions at a CPM of 2.43, showing that TikTok can deliver large-scale reach for consumer products in European markets at a low cost.
What can other e-commerce brands learn from this case?
Focus beats a broad catalog. HG Branding grew conversions by promoting one product category instead of its entire catalog.
Audience exclusions protect ROI. Excluding buyers from the last 30 days kept the TikTok Ads budget focused on new customers.
TikTok works in European markets. HG Branding reached 68.3 million users in Germany and Sweden with one 3-month campaign.
Want similar results for your brand?
Ecomdy Media is a Premier TikTok Marketing Partner that helps e-commerce brands launch and scale TikTok Ads in new markets. Explore our TikTok Ads service or contact our team to plan your first campaign.
