Textile Brand Case Study: +38% ROAS on TikTok
Niazeb, a textile manufacturer selling to international markets, achieved 64% more conversions, 38% higher ROAS and 24% lower CPA by running TikTok Ads with creative product videos and Smart+ campaigns managed by Ecomdy Media.
+64%
more conversions
-24%
CPA
+38%
higher ROAS
Who is Niazeb and what did they want to achieve?
Niazeb is a textile manufacturer that supplies fabric products to international markets. Niazeb wanted to use TikTok Ads as a new channel to find international buyers and generate measurable online sales.
Before working with Ecomdy Media, Niazeb faced three challenges:
Low brand visibility on global digital channels.
Heavy dependence on traditional wholesale networks.
Difficulty reaching new international buyers online.
What strategy did Ecomdy Media use for Niazeb?
Show fabric quality with short-form video
Textile products are highly visual, so Ecomdy Media built Niazeb’s TikTok Ads around short-form videos that showed fabric texture and quality, production processes, and real-world product uses. Product demonstration videos turned Niazeb’s traditional fabric products into engaging TikTok content.
Test creatives and audiences continuously
Ecomdy Media set up a structured testing framework for Niazeb with multiple ad groups targeting international markets, continuous creative testing, and budget allocation based on performance. Continuous testing helped Ecomdy Media find Niazeb’s winning creatives quickly and move budget toward the best-performing campaigns.
Scale with TikTok Smart+ campaigns
Ecomdy Media used TikTok Smart+ campaigns to improve Niazeb’s results. Smart+ uses TikTok’s AI to automatically find high-performing audiences, creatives and placements, and optimizes ad delivery in real time.
Campaign detail | Setup |
|---|---|
Industry | Textile manufacturing |
Markets | International |
Creative approach | Product demonstration videos (fabric texture, production, product uses) |
Campaign type | TikTok Smart+ |
Optimization method | Continuous creative testing and performance-based budget allocation |
What results did Niazeb achieve on TikTok?
Niazeb’s TikTok Ads campaigns with Ecomdy Media delivered:
Metric | Result |
|---|---|
Conversions | +64% |
ROAS (return on ad spend) | +38% |
CPA (cost per acquisition) | -24% |
Niazeb’s results show that TikTok can drive both international brand visibility and profitable customer acquisition for a traditional textile manufacturer.
Why does TikTok work for textile and fabric brands?
TikTok advantage | Why it helped Niazeb |
|---|---|
Discovery-based distribution | TikTok shows content based on engagement, not followers, so Niazeb reached global buyers without an existing TikTok following. |
Visual product content | Short-form video shows fabric texture and quality better than static images or text. |
Scalable ad tools | TikTok Ads Manager and Smart+ let Ecomdy Media test many creatives and audiences at once and scale the winners. |
4. What can other manufacturers learn from Niazeb?
Visual products win on TikTok. Niazeb’s fabric demonstration videos turned a traditional product into engaging content.
Creative testing finds what scales. Testing multiple creatives helped Ecomdy Media identify Niazeb’s best-performing ads quickly.
Smart+ speeds up optimization. TikTok Smart+ helped Niazeb improve ROAS by 38% while lowering CPA by 24%.
Want your brand to be the next success story?
Ecomdy Media is a Premier TikTok Marketing Partner that helps manufacturers and e-commerce brands reach international buyers with TikTok Ads. Contact the Ecomdy Media team to plan your first TikTok campaign.
