Save The Pets: +80% D0 ROAS on TikTok Mini Games
Save The Pets, a brain puzzle game by Bravestars Games, achieved 80% higher Day 0 ROAS on TikTok Mini Games than its App Store version, becoming the first successful TikTok Mini Games case study in Southeast Asia. The campaign was run by Ecomdy Global Gaming, the gaming and app division of Ecomdy Media.
+80%
D0 ROAS vs App Store version
1st
TikTok Mini Games success case in SEA
What is Save The Pets and who is Bravestars Games?
Save The Pets is a brain puzzle game developed by Bravestars Games, a Vietnamese game studio. Bravestars launched Save The Pets on TikTok Mini Games to reach new players and open a new revenue stream through the TikTok ecosystem.
Game detail | Information |
|---|---|
Developer | Bravestars Games |
Game | Save The Pets |
Genre | Brain puzzle |
Target market | US |
Monetization model | In-app advertising (IAA) |
Platform | TikTok Mini Games |
What are TikTok Mini Games?
TikTok Mini Games let developers launch games directly on TikTok and promote them with TikTok’s ad tools. Mini games are lightweight, easy to play and instantly accessible, so players can start playing without downloading an app.
TikTok Mini Games | App Store version | |
|---|---|---|
Download required | No | Yes |
Where players play | Directly inside TikTok | In a separate installed app |
Time from ad to gameplay | Instant | After download and install |
Why did Save The Pets need a strategic partner?
TikTok Mini Games was a new opportunity for Bravestars, but turning it into real results required a structured approach and deep execution resources, especially for campaign operations, creative production and large-scale performance optimization.
Ecomdy Global Gaming worked with Bravestars as a Strategic Growth Partner. Together with the TikTok Gaming & Apps team, Ecomdy Global Gaming built a testing roadmap and ran the full launch: market strategy, user acquisition, creative production and large-scale scaling.
How did Ecomdy Global Gaming launch Save The Pets on TikTok Mini Games?
Smart+ with Value-Based Optimization and Target ROAS D0
Bravestars, TikTok Gaming & Apps and Ecomdy Global Gaming ran Save The Pets on Smart+ campaigns with Value-Based Optimization (VBO) and Day 0 Target ROAS. The team tested and optimized continuously, using TikTok best practices and early performance signals.
Bulk campaign duplication with the TikTok API Campaign Management Tool
Ecomdy Global Gaming’s UA team used the TikTok API Campaign Management Tool, a tool Ecomdy developed in-house on the TikTok API, to automatically duplicate large numbers of campaigns following TikTok best practices. The tool reduced manual work, cut setup errors and helped Save The Pets scale faster and more reliably.
High-volume creative production
Smart+ campaigns need a large supply of creatives. To meet this demand, Ecomdy Global Gaming combined TikTok One, its in-house production team and Pody.ai, Ecomdy’s AI creative tool, to speed up creative production for Save The Pets.
Area | Solution used |
|---|---|
Ad solution | Smart+ with VBO and Target ROAS D0 |
Campaign operations | TikTok API Campaign Management Tool (built by Ecomdy) |
Creative production | TikTok One, Ecomdy in-house team, Pody.ai |
What results did Save The Pets achieve on TikTok Mini Games?
Result | Detail |
|---|---|
Day 0 ROAS | 80% higher than the App Store version |
Milestone | First successful TikTok Mini Games case study in Southeast Asia |
Impact | Opened a new growth path for Vietnamese game studios reaching international markets |
Save The Pets earned 80% higher Day 0 ROAS on TikTok Mini Games than its App Store version, proving that TikTok Mini Games can outperform traditional app installs for IAA puzzle games.
What can game studios learn from Save The Pets?
TikTok Mini Games can beat traditional app installs. Save The Pets earned 80% higher Day 0 ROAS on TikTok Mini Games than on its App Store version.
A new format needs a structured launch. A clear testing roadmap and expert execution turned TikTok Mini Games from an experiment into a proven growth channel for Bravestars.
Automation and AI make Smart+ scalable. Bulk campaign duplication and AI-assisted creative production helped Save The Pets supply Smart+ with enough campaigns and creatives to scale.
Ready to launch your game on TikTok Mini Games?
A mini game can be a small start, but with the right strategy, tools and partner, it can create a big impact. Ecomdy Global Gaming helps game studios launch and scale on TikTok Mini Games, from market strategy and UA operations to creative production. Explore our game and app services.
