Eztech: 2.1x Creative Output with TikTok Symphony
Eztech, an app developer, increased its TikTok creative output 2.1x while keeping CTR on par with non-AI assets, by using TikTok Symphony Studio’s Video Generation and AI Avatar features with support from Ecomdy Global Gaming, the gaming and app division of Ecomdy Media.
2.1x
increase in creative output
All apps
Symphony Studio adopted as standard workflow
On par
CTR vs non-Symphony assets
Who is Eztech and what challenge did they face?
Eztech is an app developer that runs TikTok Ads campaigns across multiple applications. Like most app and game studios, Eztech faced a common challenge: more campaigns on fast-paced platforms like TikTok require more testing and more creative variations, which puts heavy pressure on user acquisition and creative teams.
Eztech’s goal was clear: increase creative output without making the production process more complex.
How did Ecomdy Global Gaming help Eztech scale creative production?
Ecomdy Global Gaming, TikTok and Eztech worked together to build a more efficient creative workflow with Symphony Studio.
What is TikTok Symphony Studio?
TikTok Symphony Studio is TikTok’s AI-powered creative suite for producing ad content. Eztech used two Symphony Studio features:
Feature | What it does |
|---|---|
Video Generation | Creates video ads with AI, including with ByteDance’s Dreamina Seedance 2.0 model |
AI Avatar | Creates videos with AI presenters, without filming real actors |
Instead of simply introducing a new AI tool, Ecomdy Global Gaming supported Eztech through four steps.
Understand Eztech’s creative needs
Ecomdy Global Gaming started by learning which types of creatives Eztech’s campaigns needed and which formats worked best for its apps.
Choose suitable formats and trending templates
Ecomdy Global Gaming identified formats that fit Eztech’s apps and added TikTok trending templates to the production process, so the new creatives felt native to TikTok.
Produce creatives with Symphony Studio
Eztech’s creatives were produced with Symphony Studio’s Video Generation and AI Avatar features, including ByteDance’s Dreamina Seedance 2.0 model. AI-assisted production let Eztech create TikTok-native ads faster and more consistently.
Test and refine the workflow continuously
Ecomdy Global Gaming tested different creative approaches and refined the workflow based on Eztech’s campaign requirements, keeping creative quality aligned with campaign goals.
Partner | Role |
|---|---|
TikTok | Provided Symphony Studio technology and platform solutions |
Ecomdy Global Gaming | Led hands-on creative execution, testing and workflow optimization |
Eztech | Shared real business needs and feedback throughout the process |
What results did Eztech achieve?
Metric | Result |
|---|---|
Creative output | 2.1x increase compared with Q2 2026 |
CTR | On par with non-Symphony assets |
Workflow adoption | Symphony Studio became a standard part of Eztech’s creative workflow across its applications |
Measurement period | June 28 – August 28, 2026 |
With Symphony Studio, Eztech produced enough creatives to support its TikTok Smart+ campaigns while helping reduce creative fatigue. Eztech more than doubled creative output without lowering CTR, showing that AI-assisted production can scale content volume while maintaining campaign performance.
Source: Eztech internal data, June 28 – August 28, 2026, compared with Q2 2026. Past performance does not guarantee future results.
What can app and game studios learn from Eztech?
AI can scale creative volume without hurting performance. Eztech produced 2.1x more creatives with Symphony Studio while CTR stayed on par with non-AI assets.
More creatives power Smart+ campaigns. Smart+ campaigns need a steady supply of new creatives, and Symphony Studio helped Eztech meet that demand while reducing creative fatigue.
Hands-on support makes new tools practical. Close collaboration between TikTok, Ecomdy Global Gaming and Eztech turned Symphony Studio from a new tool into a standard daily workflow.
Want to scale creative production for your app or game?
Ecomdy Global Gaming helps app and game studios use TikTok’s AI creative tools, including Symphony Studio, to produce more TikTok-native ads at scale while protecting campaign performance. Explore our game and app services.
