Flower Forest: 900K+ Installs with TikTok Ads

1. What is Flower Forest and who is Bazooka?

Flower Forest is an emotional puzzle game developed by the Bazooka studio. In Flower Forest, players explore a relaxing, curiosity-driven visual world full of discovery. Bazooka worked with Ecomdy Global Gaming, the gaming and app division of Ecomdy Media, to grow Flower Forest’s player base with TikTok Ads.

2. What recognition did the Flower Forest campaign receive?

The Flower Forest campaign was recognized in the Creative Content category of the TikTok H1 Leaderboard Program. The recognition reflects a close collaboration between Bazooka, the TikTok Gaming & Apps team and Ecomdy Global Gaming, with each partner contributing its own strengths to the campaign.

How did Bazooka, TikTok and Ecomdy Global Gaming work together?

3. How did Ecomdy Global Gaming build a creative feedback loop for Flower Forest?

Instead of only producing ad creatives, Ecomdy Global Gaming worked with Bazooka and TikTok to run a continuous creative feedback loop in four stages throughout the campaign.

Stage 1: Research

Ecomdy Global Gaming found content opportunities for Flower Forest using TikTok Symphony, TikTok One, Content Suite, puzzle category research and audience insights.

Stage 2: Production

Ecomdy Global Gaming turned those insights into TikTok-native creatives through creator collaborations, creator briefs and in-house video production.

Stage 3: Test and optimize

Ecomdy Global Gaming continuously tested Flower Forest creative concepts, including AI-generated hooks, gameplay footage, hidden object reveals, immersive sound and Playable Ads.

Stage 4: Scale

Ecomdy Global Gaming scaled the winning Flower Forest creatives with TikTok Smart+ Worldwide and Smart+ tROAS IAA campaigns, using performance data to maximize the impact of each creative.

Which TikTok solutions did the Flower Forest campaign use?

The Flower Forest campaign used four TikTok solutions to speed up creative discovery, production, testing and scaling:

• TikTok One Creative Suite for creator collaboration and content production.

• TikTok Smart+ for automated campaign scaling, including Smart+ Worldwide and Smart+ tROAS IAA.

• TikTok Symphony for creative research and production support.

• Seedance 2.0 to accelerate creative production.

4. What results did Flower Forest achieve on TikTok?

Flower Forest gained more than 900,000 installs from TikTok Ads and reached #58 among puzzle games worldwide, while Bazooka increased its daily TikTok ad spend 60 times.

5. What can game studios learn from Flower Forest?

• Creative is a continuous loop, not a one-time task. Flower Forest’s results came from repeating research, production, testing and scaling throughout the campaign.

• Collaboration multiplies results. Bazooka’s game, TikTok’s platform solutions and Ecomdy Global Gaming’s execution worked together to scale Flower Forest.

• Test many creative angles. AI hooks, gameplay, hidden object reveals, immersive sound and Playable Ads gave Flower Forest many ways to find winning creatives.

• Scale winners with Smart+. Smart+ Worldwide and Smart+ tROAS IAA helped Flower Forest grow daily spend 60x by scaling proven creatives.

Want to scale your game on TikTok like Flower Forest?

Ecomdy Global Gaming would like to thank Bazooka and the TikTok team for their trust, support and partnership throughout the Flower Forest campaign. Ecomdy Global Gaming helps game and app studios grow on TikTok with strategy, data, creative production and hands-on user acquisition. Explore our game and app services.