Utility App Case Study: 1M+ Installs on TikTok
PDF Reader reached 1,037,079 installs at $0.08 eCPI and 196% ROAS across LATAM, SEA and MENA with a $100,000 TikTok Ads budget managed by Ecomdy Global Gaming.
196%
ROAS
$0.08
eCPI
1,037,079
installs
Client Introduction & Objective
PDF Reader is an Android app that allows users to view, scan, and manage PDF files easily. Targeting markets across LATAM, SEA, and MENA, the app sought to expand its user base through TikTok: one of the fastest-growing ad platforms for mobile apps.
However, the brand initially faced several challenges:
No in-house creative or optimization team for TikTok Ads
Limited experience in scaling campaigns internationally
Need for high-quality ad creatives that resonate with diverse audiences
The Solutions
Ecomdy Global Gaming implemented a full-stack TikTok advertising solution for the client, including:
Tailored Market Research: Ecomdy’s team conducted in-depth research across LATAM, SEA, and MENA to analyze user behaviors, app download trends, and ad content preferences. This data allowed the team to identify high-performing audience clusters and craft localized creatives that appealed to each region.
Well-Structured Campaign Planning: A detailed campaign architecture was designed to optimize for both performance and scalability. The structure focused on testing multiple creatives, refining audience targeting, and gradually increasing budget allocation to top-performing ad sets
Video Production: Ecomdy uses TikTok One, TikTok’s creative partner network, to produce thumb-stopping ad videos featuring real-use scenarios of the PDF Reader app. Each creative emphasized usability, speed, and everyday convenience - key factors that resonate with mobile users.
The Results
The partnership delivered remarkable outcomes within the campaign period:
196% ROAS, equivalent to a 32% growth compared to previous performance
1,037,079 installs generated at an impressive eCPI of $0.08
$100,000 ad budget efficiently managed and optimized
Expanded visibility across three international markets (LATAM, SEA, and MENA)
These numbers highlight not only the success of the campaign but also the scalability and cost-efficiency achievable through Ecomdy’s TikTok expertise.
Want results like 1M+ installs at $0.08 eCPI?
Ecomdy Media helped PDF Reader reach over 1 million installs and 196% ROAS across LATAM, SEA and MENA. Our gaming and app team can build the same full-stack TikTok strategy for your app, from market research and campaign structure to creative production. Talk to our app growth team now!
