Ecomdy at TikTok Connect Fair 2026: Highlights & Recap

TikTok Connect Fair 2026 brought Vietnam's TikTok advertising ecosystem together in Ho Chi Minh City (October 20) and Hanoi (October 22), and Ecomdy was there at both. Many businesses want to advertise on TikTok but still don't know where to start, which solution fits, or which partner to trust.

Without clear answers, that hesitation often costs months of slow testing and wasted budget. This recap covers what Ecomdy shared on stage, what we heard from nearly 200 advertisers, and the trends shaping TikTok ads for eCommerce brands and game/app publishers.

What Is TikTok Connect Fair 2026?

TikTok Connect Fair 2026 is an invitation-only event organized by TikTok for Business to help advertisers explore the TikTok ads ecosystem and get campaign-ready. It brings together TikTok experts, leading agency partners, and businesses at different stages of their advertising journey.

The event is especially valuable for new advertisers. Attendees could learn about ad credits of up to USD 10,000 for first-time TikTok advertisers (subject to TikTok's terms), the Starter Package for new accounts, and hands-on support to create and set up an ad account. For anyone still getting started, our guide to TikTok ads for beginners covers the fundamentals.

The scale of the opportunity is clear: more than 500,000 businesses in Vietnam already advertise on TikTok, according to the event organizers.

Two Cities, Nearly 200 Advertisers Met

Across Ho Chi Minh City and Hanoi, the Ecomdy team met nearly 200 business owners, sellers, publishers, and marketing teams. Each conversation started from a different challenge, which showed how varied advertisers' needs on TikTok have become.

What advertisers asked us most

• Getting started: how to open a first ad account and set it up correctly from day one. Many were also curious about how an agency ad account differs from a self-serve account.

• Controlling costs: how to lower cost per order or cost per install without slowing growth.

• Scaling: how to move from a few test campaigns to a stable, profitable growth engine.

Meeting advertisers face to face in both cities gave our team a clear picture of where Vietnamese businesses stand on TikTok today, and where they need the most support.

8 Sessions on the Main Stage and Pitch Stage

Representatives from Ecomdy Vietnam and Ecomdy Global Gaming delivered 8 sessions across the Main Stage and Pitch Stage. Together, they covered Ecomdy's TikTok advertising solutions, real customer case studies, and the ad trends shaping two fast-growing advertiser groups.

TikTok ads for eCommerce businesses

For eCommerce brands and sellers, the focus was on turning TikTok traffic into orders efficiently. The sessions looked at account setup, stable operations, and the formats and strategies currently driving conversions. They built on the trends in our TikTok ads for eCommerce outlook, with examples from campaigns such as a textile brand that boosted conversions with catalog ads.

TikTok ads for game and app publishers

For game and app publishers, the sessions centered on user acquisition for global markets. Topics included creative trends for game and app ads and lessons from campaigns run with publishers, such as how Ecomdy drove 1M installs for a PDF reader app.

Key Takeaways for Advertisers

• Start with the right foundation. A correctly set up ad account saves weeks of troubleshooting later, so getting expert support at the start pays off.

• Use the support available to new advertisers. Programs like TikTok's first-time ad credits and Starter Package lower the cost of testing.

• Match strategy to your business model. eCommerce brands and game/app publishers succeed on TikTok with different goals, formats, and creative approaches.

• Learn from real results. Case studies from similar businesses are the fastest way to avoid common mistakes and find what works.

FAQ

1. When and where did TikTok Connect Fair 2026 take place?

TikTok Connect Fair 2026 took place on October 20, 2026 in Ho Chi Minh City and October 22, 2026 in Hanoi. Attendance was by invitation only.

2. What did Ecomdy do at TikTok Connect Fair 2026?

Ecomdy attended both events, met nearly 200 advertisers, and delivered 8 sessions on the Main Stage and Pitch Stage through Ecomdy Vietnam and Ecomdy Global Gaming.

3. Who can benefit from Ecomdy's TikTok ads support?

Ecomdy supports both eCommerce businesses and game and app publishers, from setting up a first ad account to scaling campaigns in Vietnam and global markets.

4. I missed the event. Can I still get a consultation?

Yes. Ecomdy's team offers consultations year-round on account setup, campaign strategy, and performance optimization.

Thank You, and See You at the Next Event

TikTok Connect Fair 2026 showed how quickly Vietnamese businesses are embracing TikTok advertising, and how much they value expert guidance along the way. Across two cities, 8 sessions, and nearly 200 conversations, Ecomdy was proud to share what we've learned helping advertisers grow.

Thank you to every advertiser and partner who visited us, and to TikTok for building such a valuable space for Vietnam's advertising community. As an award-winning TikTok agency partner, Ecomdy will keep bringing practical insights to advertisers at every stage.

Ready to start or scale your TikTok ads? Whether you met us at the event or missed it, contact the Ecomdy team today for a consultation on account setup, strategy, and campaign optimization. Contact us now!