Ecomdy Wins “Innovation in Agency” at the TikTok Partner Innovation Awards 2026

From being Vietnam’s leading TikTok agency from 2022 to 2025, Ecomdy has now achieved a historic milestone by becoming the only partner from the Asia-Pacific (APAC) region to win at the global TikTok Partner Innovation Awards 2026, recently held in New York. This remarkable achievement, combined with its double victory at the Southeast Asia awards, has solidified the position of a Vietnamese technology company on the global digital map.

1. Affirming Global Leadership in New York

On May 13th, during the Global Partner Summit in New York, USA, Ecomdy was proudly recognized in the “Innovation in Agency” category at the prestigious TikTok Partner Innovation Awards 2026. The award honors the world’s most outstanding partners for their strategic thinking, execution capabilities, and technological innovation within the TikTok ecosystem. Notably, Ecomdy was the only representative from the entire APAC region to win in this category, outperforming many major international competitors.

This global recognition was not achieved overnight. It is the result of Ecomdy’s consistent growth journey from 2022 to 2025. For four consecutive years, Ecomdy maintained its position as TikTok’s No.1 agency in Vietnam. Starting as an advertising and technology startup in Da Nang, Ecomdy has evolved into a comprehensive 360-degree growth partner for global advertisers, achieving an impressive 542% YoY growth in the Game/App sector alone in 2025.

2. From an Agency to a Technology-Driven Innovator

What sets Ecomdy apart is its technology-first mindset. Instead of operating campaigns manually like traditional agencies, Ecomdy approaches advertising through automation, optimization, and scalable technology infrastructure. This strategy has enabled the company to fully automate its operational funnel and eliminate many of the barriers businesses often face.

The Ecomdy ecosystem allows advertisers worldwide to instantly create ad accounts, top up balances, and monitor performance 24/7 through its platform. By reducing account approval times from several days to just a few hours, Ecomdy has opened up opportunities for digital transformation for SMEs globally.

At the same time, SellGrow.ai was developed to solve the fragmented operational challenges faced by TikTok Shop sellers. The platform centralizes multi-store management, automates fulfillment processes, and connects sellers with creator networks. As a result, SellGrow.ai has helped shift the market from short-term experimentation toward a more sustainable and scalable eCommerce operating model for TikTok Shop worldwide.

Meanwhile, Pody.ai leverages AI to generate algorithm-optimized creative videos, helping businesses overcome creative resource limitations. A notable case study in 2025 showed that a major App partner increased its advertising budget by 2,900% within just 21 days, driven by the exceptional performance of videos generated through Pody.ai.

3. Unlocking Outbound eCommerce Opportunities for Vietnamese Sellers

At the end of 2023, when TikTok Shop US officially launched, Vietnamese sellers faced a billion-dollar opportunity - but also a major legal barrier. At the time, the platform only allowed businesses from the US or China to register official seller accounts. Vietnamese sellers were forced to operate through intermediary agencies, paying operational costs ranging from 7% to 10% of revenue, significantly impacting profit margins.

Recognizing its responsibility as a market leader, Ecomdy directly engaged with TikTok Global to create an official pathway for Vietnamese sellers. The leadership team continuously advocated for the Vietnamese seller community during strategic meetings, while also bringing senior TikTok Global representatives to Vietnam to visit major sellers such as Ditech, UID, and Husble. In early 2024, Ecomdy even organized a delegation that brought Vietnamese sellers directly to TikTok’s Singapore headquarters for strategic discussions.

This persistence eventually led to a significant milestone: TikTok officially opened registration access for Vietnamese businesses on TikTok Shop US. Alongside this effort, Ecomdy partnered with SwissEP to operate Ecombator, an incubation program designed to help businesses standardize operations, improve company culture, and develop long-term growth strategies. The initiative expanded from 12 to 18 major businesses across multiple seasons and contributed to Ecomdy winning the “Commerce Agency of the Year” award at the TikTok SEA Awards 2026.

4. Driving Growth in the Game/App Industry

Beyond eCommerce, Ecomdy has also demonstrated strong diversification capabilities by successfully entering the highly competitive Game/App market.

Since 2022, Ecomdy has played a pioneering role in reshaping advertising strategies for Vietnamese game studios. Through educational campaigns and in-depth roadshows, Ecomdy helped partners optimize their TikTok advertising budgets, increasing the share-of-wallet allocation from under 5% to over 15% among major studios within just one year.

One of the clearest success stories is the Vietnamese game Cookingdom. By combining TikTok’s AI optimization solutions, a global creator network, and content generated through Pody.ai, Ecomdy helped the game build a TikTok community of more than 150,000 followers. This success pushed Cookingdom to top rankings on app stores and earned Ecomdy the “Best Apps Campaign” award in Southeast Asia.

5. Elevating Vietnamese Brands Through Community Growth

As an industry pioneer, Ecomdy has continuously demonstrated its leadership by empowering the broader advertising ecosystem in Vietnam. The company actively shares operational expertise, technology, and resources with partner agencies, helping them scale and grow together.

In 2025, Ecomdy continued to lead Southeast Asia in adopting TikTok’s most advanced advertising solutions, including Smart+ and GenAI technologies. With quarterly updates to its technology ecosystem, Ecomdy is actively writing a proud new chapter for Vietnamese startups - proving that Vietnamese technology companies can confidently compete on the global stage through innovation and world-class solutions.

“The victory in New York is not only a milestone for Ecomdy, but also a powerful statement to the world about the technological capabilities and global potential of Vietnamese advertisers.”

Ready to Scale Your Growth on TikTok with Innovation Agency?

Whether you are a cross-border ecommerce brand, a TikTok Shop seller, or an App/Gaming advertiser looking to scale globally, Ecomdy is building the infrastructure, AI-powered solutions, and ecosystem support to help businesses grow faster on TikTok.

From API-driven advertising systems and AI creative production to TikTok Shop US enablement and scalable commerce operations, Ecomdy continues to help brands unlock new growth opportunities in the evolving TikTok ecosystem.

Contact the Ecomdy team today to discover how your business can scale with the next generation of TikTok advertising and commerce solutions.