Case Study: How Niazeb Textiles Boosted Conversions with TikTok Smart+ Web Catalog Ads

In today’s fast-changing eCommerce landscape, brands are turning to intelligent ad solutions to maximize performance and ROI. Niazeb Textiles, a leading retail brand in Southeast Asia, successfully leveraged TikTok’s Smart+ Web Catalog Ads in partnership with Ecomdy Media Agency to drive better campaign results through automation and AI.

1. Background

Before adopting Smart+ Web solutions, Niazeb Textiles relied on traditional manual ad campaigns that offered limited optimization and targeting efficiency. Seeking a more scalable and data-driven approach, the brand decided to test TikTok Smart+ Web Catalog Ads, a next-gen solution designed to automate creative delivery, audience targeting, and performance optimization.

2. The Solution

Working closely with Ecomdy Media, Niazeb Textiles integrated Smart+ Web Catalog Ads using a Maximum Delivery bidding strategy and carousel-style creatives from their product catalog. The campaign applied broad targeting to allow TikTok’s AI to explore, learn, and optimize in real-time.

By utilizing TikTok’s algorithm and automation, Smart+ dynamically showcased the right products to the right users at the right time - boosting engagement and conversion potential across the customer journey.

3. Results & Performance

The results were impressive:

• +64% more conversions

• +38% higher ROAS (Return on Ad Spend)

• -24% lower Cost per Acquisition (CPA)

Compared to previous manual campaigns, the Smart+ Web solution proved significantly more efficient, driving stronger business outcomes and maximizing ad investment.

Key Takeaways

• Automation wins: Smart+ Web Catalog Ads optimize delivery and targeting dynamically.

• Better learning, better results: AI-driven exploration helps uncover high-performing audiences.

• Data-backed performance: Improved ROAS and reduced CPA validate the power of automation in modern advertising.

Thanks to the strategic guidance and hands-on support from Ecomdy Media, Niazeb Textiles was able to fully harness the power of TikTok Smart+ Web Catalog Ads. By implementing the right setup, bidding strategy, and creative direction, the brand not only transitioned smoothly from manual campaigns to automated optimization but also unlocked the true potential of Smart+. This collaboration enabled Niazeb to reach the right audience, improve efficiency, and achieve remarkable results — proving that with the right strategic partner, Smart+ can drive both performance and sustainable growth.