Shaver Products
HG Branding, in partnership with Ecomdy, leveraged TikTok’s advertising solutions to focus on shaver products and optimize budget efficiency in Germany and Sweden.
68,316,264
Impression
8467
Conversion
2.43
CPM
The Objective
HG Branding wanted to increase its sales conversions and drive growth for its Nuova and Sorenty brands in the Swedish and German markets. They wanted to use TikTok's advertising features to their fullest potential for their ad performance and achieve their objectives.
The Solution
HG branding sells trendy items and the items are very diverse, so they didn't build their own TikTok channel. Therefore, Ecomdy focuses on converting sales growth into specifically shaver products.
To optimize the budget for protecting campaigns, HG Branding excluded users who made payments within the past 30 days and used the lowest-cost bidding method to generate the maximum number of results with the available ad group budget at the lowest cost per result.
Targeted: Germany and Sweden
Duration: 3 months
The Results
Impression: 68,316.264
CPM: 2,43
Conversion: 846
