[Webinar Recap]How Game & App Studios In Turkey Can Scale TikTok Ads Profitably in 2026

WIN THE FEED, LEAD THE CHARTS brought together game and app studios to unpack what’s working right now on TikTok Ads, from acquisition efficiency to creative performance and revenue growth heading into 2026.

Thank you to everyone who joined live and contributed thoughtful questions. The session was built for teams who want less theory and more execution: how to read market signals early, ship creatives faster, and scale with a full-funnel approach that doesn’t break when budgets grow.

A special thank you to our partners TikTok and SocialPeta for supporting the webinar and bringing ecosystem-level insights that studios can apply immediately.

1. Speaker lineup and ecosystem perspective

This webinar featured leaders across platform, intelligence, and studio execution:

• Mr. Nguyen Nemo — Head of Marketing @ Ecomdy (Host)

• Ms. Helen Thanh Ha — Head of Ecomdy Global Gaming @ Ecomdy

• Mr. Max Le — Industry Lead, Gaming & Apps @ TikTok

• Mr. Çağatay Göker — Key Account Manager @ SocialPeta

• Mr. Ömer Yakabagi — Founder @ Gamigion

The value of this lineup is perspective diversity: platform-level direction, market intelligence signals, and real operator experience, combined into one practical growth conversation.

2. Key Shifts Shaping Game/App Performance on TikTok in 2026

One of the most important themes from the webinar: growth in 2026 is not about launching more campaigns, it’s about running a smarter system.

Studios are facing:

• Faster creative fatigue and shorter attention cycles

• Higher pressure on measurement quality and downstream performance

• Increasing need to connect UA decisions with monetization outcomes

• Competition that is easier to observe, copy, and out-iterate

The teams who win are the ones who can move faster than the market: detect early signals, iterate creatives quickly, and scale with control across the funnel.

WIN THE FEED, LEAD THE CHARTS brought together game and app studios to unpack what’s working right now on TikTok Ads: from user acquisition efficiency to creative performance and revenue growth as we enter 2026.

3. The New Growth Engine for Mobile Apps: Discovery, Community & Performance

A major takeaway from Max Le’s session was that TikTok is fundamentally different from traditional UA channels, it’s a discovery-led platform where content + community amplify performance across the full funnel.

Studios can unlock growth by leaning into what makes TikTok unique:

• Discovery-first behavior: users come to explore, so creator-native storytelling can turn attention into installs faster than “ad-looking ads.”

• Community-driven momentum: engagement, shares, and creator conversations don’t just build awareness, they strengthen downstream performance signals.

• Full-funnel Ads solutions: TikTok Ads supports Awareness → Consideration → Conversion, enabling advertisers to scale from reach to results within one ecosystem.

• Smart+ & AI creative tools: automation and AI-assisted creation help teams iterate faster, learn quicker, and scale more efficiently (especially when creative volume is high).

• New monetization gate: TikTok Mini Games - developers can launch games directly inside TikTok with instant gameplay, then use TikTok Ads for targeted promotion to drive growth with lower friction.

This is especially relevant heading into 2026, where winning teams will be those that move faster on creative, build community momentum, and scale with a full-funnel performance system.

4. From Installs to Revenue: How to Level Up Game/App Growth on TikTok with Expert Agency Support

Helen’s session focused on how studios can scale on TikTok at every stage of growth, and why many teams struggle early on. She highlighted three common pain points that repeatedly hold studios back:

• Lack of knowledge: TikTok is a unique platform. If you don’t understand the “rules” (how the algorithm and creatives behave), you can lose weeks testing the wrong things.

• Lack of resources: Many studios don’t have the right team bandwidth or tools to produce TikTok-native content fast enough to keep up with creative iteration.

• Lack of visibility: Standing out is hard when millions of apps compete for attention; without the right strategy, strong creatives won’t reach the audience they deserve.

The key message: Getting started with TikTok Ads isn’t as difficult as it looks, if you have the right partner. Ecomdy Global Gaming supports studios with an all-in-one TikTok Ads service built on three pillars:

• Ads Performance Solution: Campaign setup, management, and optimization to maximize results within your budget.

• Creative Solution: TikTok-native video strategy and production support ads, and people actually want to watch.

• Technical Solution: Tracking and measurement setup to keep data accurate and decision-making reliable.

In short, Ecomdy handles heavy lifting across performance, creative, and technical execution, so studios can stay focused on building great games and apps. This is especially relevant heading into 2026, where efficient growth increasingly depends on connecting performance decisions to real revenue outcomes.

5. Creative Strategy: How Winning Studios Build Repeatable Performance

A key advantage highlighted in the webinar was using intelligence tools like SocialPeta to reduce guesswork and shorten time-to-learning.

In competitive markets, studios don’t lose because they lack ideas—they lose because they learn too slowly. SocialPeta helps teams:

• Identify creative trends in your category before they become saturated

• Track competitor messaging patterns and formats

• Validate whether a creative angle is a one-off or a repeatable pattern

• Build faster briefs for creative teams based on what the market is actually responding to

A clear execution loop shared in the session: Market signals → creative hypotheses → structured testing → iteration → scale

The goal isn’t to copy, it’s to understand where the category is heading, then out-execute with better speed, quality, and iteration.

6. What “winning the feed” Actually Means

The panel brought together top industry leaders to discuss key gaming and app opportunities—and the real scaling challenges studios face across Turkey and the EU. With candid, data-backed perspectives, this session is especially valuable for studios seeking practical insights to approach TikTok more confidently.

Want the recording, slides, or next steps?

If you attended and want the recording, slide deck, or a follow-up strategy discussion, reach out to the Ecomdy Global Gaming team HERE.