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Recap the highlights of PLAY SMART, TOP THE CHARTS 2026, where TikTok, Ecomdy Global Gaming, and leading partners shared insights on TikTok Ads, ASO, attribution, creative, and Game/App growth.
Apr 15, 2026
Game/App
The event PLAY SMART, TOP THE CHARTS 2026 officially concluded with strong participation from the Game/App ecosystem in Vietnam, bringing together studios, platform representatives, data partners, and growth leaders for an afternoon focused on one shared goal: building smarter growth on TikTok in 2026.
Co-organized by Ecomdy Global Gaming and TikTok, the event created a space for the industry to connect, exchange practical knowledge, and explore how Game/App businesses can prepare for the next phase of growth.
A Strong Turnout From the Game/App Ecosystem
This year’s event welcomed 200+ attendees from studios across Hanoi, along with 10+ partners, 5 partner booths, and 9 experienced speakers. The program reflected the growing demand for more connected, practical, and strategic conversations around mobile growth.
More than a networking session, the event served as a focused gathering for professionals working across user acquisition, growth marketing, product, creative, attribution, and app store optimization.
A Broader View of Game/App Growth in 2026
One of the key strengths of PLAY SMART, TOP THE CHARTS 2026 was the diversity of topics covered throughout the program. Attendees explored a range of themes that are becoming increasingly important for Game/App publishers, including:
TikTok Ads
User acquisition
Creative strategy
MMP - Data attribution and measurement
Market intelligence
ASO (App Store Optimization)
Speaker Chau Pham - TikTok
Speaker Michael Tai - AppTweak
The inclusion of ASO was especially notable, marking the first time this topic appeared in the event agenda. As the mobile landscape becomes more competitive, the connection between app store visibility, conversion, and paid growth is becoming more important than ever.
Speaker Helen Thanh Ha - Ecomdy Global Gaming
Session Highlights: Platform, Data, and Growth Insights
The event offered a well-rounded view of Game/App growth through a series of focused sessions delivered by TikTok, AppTweak, Ecomdy Global Gaming, and Adjust.
From the advertising platform side, TikTok shared market updates, evolving user behavior, and the latest advertising solutions for Game/App advertisers, with a particular focus on Minigames. These sessions helped attendees better understand how the platform is evolving and how teams can prepare for the next wave of growth opportunities.
TikTok Sharing: Sharing App/Game Market Insights and Update The latest TikTok Solutions
From the market intelligence platforms side, AppTweak and Adjust brought valuable expertise in ASO, attribution, and data-driven decision-making. Their sessions showed how studios can use stronger insights to improve campaign performance, optimize product visibility, and build more effective growth strategies.
AppTweak Sharing: AI in App Stores - What ASO Teams Must Do
Michael focused on how AI is reshaping app discovery on the App Store and Google Play. His session highlighted that ASO is no longer only about keywords and rankings; it now plays a bigger role in visibility, conversion, and even paid growth. He also emphasized that ASO and ads should work together, especially as teams prepare for more competitive acquisitions in 2026.
Adjust Sharing: Maximize Your Attribution Data for Smarter IAP Strategy
Huy’s session explained how studios can use attribution data not just to track campaign performance, but to identify high-value users and make smarter IAP decisions. The key message was that attribution should be used to connect traffic quality, user value, and in-app revenue; especially for apps running multi-platform campaigns.
From the agency side, Ecomdy Global Gaming contributed practical perspectives on the realities of scaling Game/App products on TikTok, helping make the overall content more grounded and relevant for teams actively managing growth.
Ecomdy Global Gaming Sharing: The Ecomdy Solution - Scale Results, Not Workload
Helen’s session addressed a common issue many studios face: getting stuck before real scaling begins. She broke this down into three major barriers: knowledge, creative, and manpower, and explained how studios can move from onboarding to growth to scaling more effectively. The focus was on building the right foundation early, so teams can grow results without simply increasing workload.
Panel Discussion Highlights: Scaling Smarter - Strategic Views from Across the Ecosystem
One of the most anticipated highlights of the event was the Panel Discussion: Scaling Smarter: Insights from the Frontlines.
Panel Discussion: Scaling Smarter: Insights from the Frontlines.
What made this session especially valuable was the diversity of perspectives represented in the discussion. The panel brought together leaders from across the ecosystem, including TikTok, Ecomdy Global Gaming, Tevo Global, Panthera, and SocialPeta. This created a more complete conversation around how Game/App businesses can approach growth more strategically in 2026.
Sharing from Mr Tung Dang - CMO @Tevo Global
Sharing from Ms Quynh Trang Nguyen - Marketing Manager @Panthera
Because the panelists all hold leadership or management roles within their organizations, the discussion went beyond executional details and offered a broader view of growth planning, market shifts, creative direction, and resource allocation. For attendees, the panel provided a clearer understanding of how platform, agency, studio, and market intelligence perspectives can come together to shape smarter decisions on TikTok.
Thank You to Everyone Who Joined Our Event
The success of the event was made possible by the presence of attendees, the support of TikTok, the collaboration of ecosystem partners, and the contributions of all speakers and panelists.
A special thank you to everyone who helped make PLAY SMART, TOP THE CHARTS 2026 a meaningful and valuable event for the Game/App industry in Vietnam.
Looking ahead, Ecomdy Global Gaming remains committed to creating valuable spaces for the Game/App community to connect, learn, and grow. If this year’s event showed anything, it is that the appetite for deeper, more practical conversations around mobile growth is only getting stronger.
🚀 We’re excited to see the ecosystem keep moving forward, and we look forward to meeting again at future events. If your next goal is to scale your Game/App on TikTok with the right agency partner, contact us here to explore the best growth strategy for your business!
