Ecomdy at Vietnam Outbound on TikTok 2026: Ho Chi Minh City Event Recap

The Vietnam Outbound on TikTok (VNOB) 2026 event in Ho Chi Minh City brought together a vibrant community of sellers, brands, and agencies exploring global growth opportunities through TikTok Shop US.

As TikTok continues to evolve into one of the most powerful discovery-driven commerce platforms, more Vietnamese businesses are looking beyond domestic markets to scale internationally.

At this important industry gathering, Ecomdy participated with an on-site booth, connecting with the cross-border eCommerce community and sharing insights on how brands and sellers can successfully expand into the US market through TikTok.

1. About Vietnam Outbound on TikTok (VNOB) 2026

Vietnam Outbound on TikTok (VNOB) 2026 is a nationwide event series designed for Vietnamese sellers and agencies who want to expand their business internationally through TikTok Shop US.

The event aims to provide practical insights into the outbound eCommerce landscape and help businesses understand how to build, operate, and scale TikTok Shop stores targeting global customers.

The VNOB 2026 series is hosted across three major cities:

• Ho Chi Minh City – March 10, 2026

• Hanoi – March 17, 2026

• Da Nang – March 19, 2026

Each event gathers platform experts, ecosystem partners, agencies, and experienced sellers to share knowledge about cross-border operations, advertising strategies, and creator-driven commerce.

For many attendees, VNOB serves as a roadmap for turning TikTok from a content platform into a powerful global commerce engine.

2. Why TikTok Shop US Is Attracting Vietnamese Sellers

One of the core themes of the event was the rising opportunity for Vietnamese sellers to enter the US market through TikTok Shop.

Unlike traditional eCommerce platforms, TikTok Shop operates on a discovery-driven commerce model, where products are discovered through short-form videos, livestreams, and creator recommendations. This approach allows brands to turn engaging content directly into sales without forcing users to leave the platform.

For sellers looking to scale on TikTok Shop, understanding advertising and creative strategies is essential. Many successful brands combine organic content with performance advertising solutions such as TikTok Ads and GMV Max campaigns to accelerate growth.

3. Key Agenda Highlights

The Ho Chi Minh City event featured a comprehensive agenda covering the entire journey of building a cross-border TikTok Shop business.

The sessions covered several important topics, including:

• How Vietnamese sellers can launch TikTok Shop US stores

• Operational considerations such as logistics and payments

• Advertising strategies to drive scalable growth

• Leveraging creators and short-form video content to increase sales

• Real case studies from successful outbound sellers

For many attendees, the case study segment provided valuable insights into how real brands are turning TikTok traffic into consistent revenue.

4. Ecomdy Booth: Meeting Sellers, Brands, and Partners

At the Ho Chi Minh City event, Ecomdy participated with an on-site booth, where our team had the opportunity to connect with many founders, marketers, and sellers exploring cross-border commerce opportunities.

Throughout the event, the Ecomdy team engaged in meaningful discussions with businesses looking to:

• Enter the TikTok Shop US market

• Improve their TikTok Ads performance

• Build scalable creator-driven marketing strategies

• Optimize their operations for cross-border growth

The booth quickly became a place for conversations about real business challenges and opportunities in global eCommerce.

From emerging sellers launching their first TikTok Shop stores to experienced operators looking to scale their advertising campaigns, the VNOB event demonstrated how rapidly the outbound ecosystem is growing.

5. Next Stops: Hanoi and Da Nang

Following the successful Ho Chi Minh City event, the Vietnam Outbound on TikTok 2026 series will continue in:

• Hanoi – March 17, 2026

• Da Nang – March 19, 2026

Ecomdy will continue participating in the upcoming events to connect with the growing outbound commerce community across Vietnam.

At the Da Nang event, Phạm Đức Linh – CEO & Founder of Ecomdy will join as a speaker to share a real case study on building and scaling a TikTok Shop US business.

This session will provide practical insights into:

• How Vietnamese sellers can successfully enter the US market

• The operational model behind TikTok Shop US stores

• Advertising and growth strategies used to scale sustainably

For businesses looking to expand internationally through TikTok, this session will offer valuable lessons based on real-world experience and proven results.

Conclusion

The Vietnam Outbound on TikTok 2026 event in Ho Chi Minh City marked an exciting moment for Vietnam’s cross-border eCommerce ecosystem. With strong participation from sellers, agencies, and ecosystem partners, the event highlighted the growing momentum behind TikTok Shop US as a global opportunity for Vietnamese businesses.

For Ecomdy, participating in VNOB was a great opportunity to connect with the community, exchange insights, and support the next generation of global sellers. If you are attending the upcoming Hanoi or Da Nang sessions, come visit the Ecomdy team and join the conversation about scaling your business through TikTok.

And if you are interested in learning how Vietnamese sellers are successfully building TikTok Shop US businesses, don’t miss the Da Nang session featuring Phạm Đức Linh’s case study. Register for the event now!

We look forward to seeing you there.