Top GMV Max features every TikTok seller should know to run high-performing ads

If you’re selling on TikTok Shop, GMV Max is one of the most powerful advertising tools to boost your performance. It combines automation, AI optimization, and smart budget control to help sellers maximize sales (GMV) and achieve sustainable ROI. Here’s a complete overview of the key GMV Max features every seller should understand.

1. ROI Protection - keep your investment safe

What it is: ROI Protection ensures that your campaign is covered if it underperforms. If your campaign’s ROI falls below 90% of your set target (with more than 20 orders per day), TikTok will issue ad credits, protecting you from loss.

Eligibility:

• ROI below 90% of the target

• More than 20 daily orders

Not eligible if:

• You manually change the ROI goal mid-campaign

• You pause or delete campaigns during the period

• The account or product is restricted, locked, or violates platform policies

• Campaigns exclude products under Max Delivery or use Creative Boost budgets

Why it matters: It minimizes ad risk while encouraging sellers to confidently test new strategies under performance protection.

2. Creative boost - Optimize video performance

What it is: Creative Boost lets you allocate extra budget to specific videos you believe in, even if they’re not yet getting enough impressions. It’s ideal for testing high-potential creatives.

Key Benefits:

• Improve Potential Performance: Push videos that show promise but haven’t reached full exposure yet.

• Video-Level Control: Choose which creatives to promote without ROI restrictions.

• Flexibility: Perfect for campaigns where you want to highlight seasonal or branding videos.

Note: Creative Boost budgets are not covered by ROI Protection, and cannot be enabled for videos linked to Max Delivery.

3. Viewer boost - Drive more livestream views

What it is: Viewer Boost increases livestream traffic without affecting your main Target ROI campaign budget. You can set a daily budget to attract more viewers to your live session.

Best for:

• Peak Seasons: Boost livestream visibility during big sale events.

• New Shops or Hosts: Build follower base and engagement fast.

• Product Launches: Maintain high viewership and conversion momentum.

Pro Tip: Viewer Boost is ideal for Live GMV Max campaigns. Contact Ecomdy for whitelist access.

4. Auto budget increase - Smart daily budget growth

What it is: This feature automatically increases your daily ad budget, up to 10x when your campaign meets strong performance metrics. It helps sellers capture more high-ROI opportunities in real time.

How it works:

• Automatically raises budget by 50% each time (up to 10x daily)

• Activates when ROI ≥ 90% and budget usage ≥ 80%

• Resets to your original budget the next day

Why sellers love it: You spend more only when your campaign performs, maximizing results without manual adjustments.

5. Creative testing mode - Continuous optimization

What it is: An advanced option that prioritizes testing for newly authorized or updated videos. It ensures your campaign constantly explores new creatives while maintaining ROI stability.

Benefits:

• Higher Test Rate: New ads get faster exposure and performance insights.

• Faster Approval: Quickly identify top-performing creatives.

• Sustained Growth: Keeps campaigns fresh and competitive.

• Stable ROI: Short testing cycles without harming overall performance.

  
  

GMV Max gives TikTok sellers a smarter, safer, and more automated way to grow their sales. By combining ROI protection, creative optimization, auto budget scaling, and viewer engagement tools, it ensures your campaigns reach the right audiences with the right investment.

Key takeaway: If you want to scale efficiently on TikTok Shop, mastering GMV Max’s full feature set and using them strategically is essential.