Top trending product categories for Black Friday & Cyber Monday 2026 on TikTok

According to TikTok’s Year on TikTok 2024 Report, livestream shopping on TikTok Shop in the US tripled in frequency, with several creators hitting 7-figure GMV in a single session. Meanwhile, Triple Whale’s BFCM 2024 report showed that brands using TikTok ads saw ROAS increase by 46.24% and a significant drop in CPA.

This data confirms what most sellers now realize: TikTok is no longer only for awareness; it drives conversions. To succeed this season, sellers must identify trending categories early and tailor their content strategies accordingly.

Below, we explore the top-performing TikTok Shop categories in 2026 - from fashion and lifestyle to beauty and electronics - with insights and tips to help you scale effectively.

1. Fashion: hoodies, jackets & women’s sets

TikTok’s fashion vertical is booming, with three categories driving the strongest GMV growth:

• Hoodies & Sweatshirts (~$35+)

• Jackets & Coats (~$55+)

• Women’s Clothing Sets (~$20–30)

These items perform well because they combine comfort, affordability, and visual appeal, the perfect mix for short-form video content.

Why it works:

• “Comfy chic” and layering trends dominate TikTok’s FYP.

• Co-ords simplify styling for both creators and buyers.

• Transition and outfit-reveal videos match TikTok’s native aesthetic and boost algorithm reach.

2. Lifestyle: festive decor, outdoor lighting & ride-on toys

Lifestyle products continue to gain traction as U.S. shoppers prepare for the holiday season.

Top trending categories include:

• Festive Decorations & Outdoor Lighting (~$35+)

• Ride-on Toys (~$100–135)

TikTok data shows these are “fast-growing” lifestyle categories — ideal for visually driven content such as setup, transformation, and DIY videos. Creators showcasing home makeovers or family-friendly unboxings often see high engagement and conversion rates.

3. Health & Wellness: supplements and daily nutrition

TikTok’s growing focus on self-care makes health and wellness one of the most promising verticals this year.

Trending products include:

• Vitamins & Wellness Supplements (~$30+)

• Beauty & Collagen Supplements (~$30–35)

These products thrive thanks to creator-led storytelling, such as “morning routine” or “before-and-after” content. According to Triple Whale’s BFCM 2024 data, brands in this niche also achieved higher profit margins when advertising on TikTok.

4. Electronics: affordable gadgets & smart lifestyle devices

Electronics remain a top holiday purchase, especially small, giftable gadgets.

Hot categories include:

• Headphones & Earphones (~$15–25)

• Massage Devices (~$20–35)

• Mini Projectors (~$35–45)

Tech creators and reviewers play a big role in driving conversions. To stand out, brands should use story-driven ads — for example, “movie night at home” or “stress relief after work” — to connect emotionally with audiences.

5. Beauty: skincare kits, makeup sets & palettes

Beauty continues to be a best-selling category on TikTok Shop. Its strong culture of tutorials, reviews, and transformations drives massive engagement.

Top products include:

• Makeup Sets ($25–35)

• Eyeshadow Palettes ($25+)

• Skincare Kits ($50+)

In BFCM 2024, Beauty & Personal Care led U.S. TikTok Shop revenue with $51.11 million, followed by Women's Wear at $26.47M. Livestream events like Canvas Beauty’s 14-hour stream ($2.1M sales) prove that live shopping is a must for this category.

Pro tip: Offer holiday bundles (e.g. mascara + palette) or “glam kits.” Showcasing before/after transformations increases buyer trust and conversion.

6. Fragrance & Hair Care: emerging but high potential

New rising stars in non-beauty categories are:

• Unisex Fragrances ($25–35)

• Men’s Fragrances ($30–45)

• Shampoo & Conditioner Sets ($30+)

TikTok content around scent reactions, hair transformations, or ASMR-style unboxings performs exceptionally well. These formats keep viewers engaged while subtly showcasing product benefits.

TikTok’s data clearly shows that fashion, beauty, wellness, home decor, and electronics are the verticals to watch this BFCM. But success doesn’t come from following trends alone. It requires creative execution, cross-channel strategy, and constant optimization.

Start early. Partner with creators. Test bundles. Keep refining your strategy. That’s how you turn trending insights into real GMV growth this Black Friday and Cyber Monday 2026.