Why your TikTok ads get rejected - Top reasons & how to fix them

When advertising on TikTok, getting your ad approved is the first big step toward reaching millions of potential customers. TikTok enforces strict ad review policies to maintain a safe, authentic, and enjoyable experience for all users.

If your ads are getting rejected, don’t worry - it’s a common challenge many advertisers face. To help you troubleshoot, here are the most common reasons TikTok ads fail review and how to ensure your next campaign passes without issue.

1. Most common reasons TikTok ads fail review

   Misleading or exaggerated product claims

TikTok prohibits ads that make unrealistic, overstated, or misleading claims about a product or service. Any content that could deceive users will automatically fail review.

Examples of disallowed claims:

• “Use this service and get married in 3 days.”

• “100% natural herbal cream cures all diseases.”

• “The No.1 app in the world.”

✅ How to fix it:

• Avoid using absolute or unverifiable claims.

• Support any performance-related statements with real data or proof.

• Keep your copy transparent and factual.

Text and caption mistakes

Your ad’s text and captions play a big role in approval. Poor grammar, spelling mistakes, or visual distractions can make your ad appear unprofessional and violate TikTok’s creative guidelines.

Examples of text issues that cause rejection:

• Typos such as “rfom” instead of “from.”

• Random capitalization or symbols like “S.a.L.e” or “S@le.”

• Incomplete on-screen text or captions.

• Grammar mistakes or overlapping text.

• Logos or words covered by stickers or mosaics.

✅ How to fix it:

• Always proofread your ad copy before submission.

• Avoid flashy or distorted typography.

• Ensure your logo and captions are clean and easy to read.

Poor video, image, or audio quality

Low-quality visuals or sound can cause your ad to fail review. TikTok prioritizes high-quality, authentic content that provides a good user experience.

Examples of quality issues:

• Blurry or pixelated images and videos.

• Black bars, watermarks, or pixelation covering part of the video.

• No sound or very poor audio quality.

✅ How to fix it:

• Use HD video and high-resolution images.

• Ensure your video’s audio is clear and audible.

• Follow TikTok’s recommended ad specifications for best results.

Mismatch between ad and landing page

Your ad must accurately represent what users will see when they click. If the ad and website content don’t align, TikTok will reject the submission.

Examples of inconsistency:

• Promoting product A in the ad, but product B on the website.

• Ad claims “Up to 50% off,” but the website says “Up to 30% off.”

• Landing page is too vague or irrelevant to the ad (e.g., showing generic city images instead of actual products).

✅ How to fix it:

• Keep your ad message consistent with your landing page content.

• Update your website to reflect the same offers, products, and visuals.

• Ensure the landing page provides a clear shopping or conversion experience.

Problems with the promoted website

TikTok’s review process also checks your landing page for functionality and compliance. A broken or incomplete website will cause immediate rejection.

Examples of website issues:

• 404 errors or broken links.

• Poor mobile compatibility.

• Missing contact information or privacy policy.

• No visible refund or return policy on e-commerce sites.

✅ How to fix it:

• Test your website across devices before submitting your ad.

• Include required business and policy details clearly.

• Ensure the site loads quickly and securely.

Unauthorized use of third-party logos or trademarks

Using another brand’s logo, especially TikTok’s, without permission is a common cause of rejection.

Examples:

• Ads that feature the TikTok logo or watermark.

• Ads claiming your product is a “TikTok Bestseller.”

✅ How to fix it:

• Don’t use third-party logos unless you have explicit authorization.

• Create your own creative assets that align with TikTok’s branding guidelines.

Sexual or shocking content

TikTok does not allow ads containing sexual, suggestive, or disturbing visuals. Any content that may offend or scare viewers will fail review.

Examples:

• Suggestive or provocative poses and clothing.

• Graphic or violent imagery.

✅ How to fix it:

• Keep visuals appropriate for all audiences.

• Avoid any form of sexual innuendo, excessive exposure, or violence.

• Focus on positive, engaging, and brand-safe storytelling.

Don’t overlook common mistakes advertisers make and how to fix them when getting started with TikTok advertising.

2. Tips to prevent and resolve TikTok Ads rejection from Ecomdy Media experts

Even the best marketers sometimes face ad rejection on TikTok. The key is knowing how to troubleshoot efficiently and prevent similar issues in future campaigns. Here are Ecomdy Media’s expert tips to help you identify, fix, and avoid TikTok ad approval problems.

Review and adjust your ad content

Before resubmitting any rejected ad, take time to carefully review your creative materials. TikTok’s policies are designed to ensure ads are authentic, safe, and transparent - so even small violations can lead to disapproval.

• Recheck your ad copy for prohibited words, exaggerated claims, or unclear messages.

• Remove any restricted visuals or misleading promotions.

• Test different creative variations, captions, and hooks to improve engagement without breaking rules.

• Avoid targeting multiple countries in one ad group. Advertising policies differ by region - an ad approved in one market may be rejected in another due to local regulations.

Refine your targeting strategy

Precise targeting helps your ad perform better and stay compliant. Irrelevant targeting can trigger rejection if your message doesn’t fit your audience’s interests or cultural norms.

• Analyze your audience demographics, behaviors, and interests using TikTok Ads Manager insights.

• Exclude irrelevant groups or users unlikely to convert.

• Use Lookalike Audiences to expand reach while maintaining relevance.

• Always ensure your targeting aligns with the language and tone used in your ad creative.

Double-check your ad format and specifications

Many rejected ads fail simply because they don’t meet TikTok’s format or technical requirements. Whether it’s resolution, aspect ratio, or text placement - every detail matters.

• Use the correct ad format (In-Feed, Spark Ads, TopView, etc.) and confirm it follows TikTok’s creative specs.

• Check that your video is high-quality, with proper audio and no watermarks.

• Follow TikTok’s text-safe zones and aspect-ratio guidelines to avoid cropping or overlap.

Submit an appeal or contact TikTok support

If you believe your ad was unfairly rejected, don’t panic; you can request a re-review.

Steps to take:

• Submit an appeal through the TikTok Ads Manager interface.

• Provide clear reasons why your ad meets policy standards.

• Include screenshots or additional documentation, as needed.

Work with a TikTok Agency account via Ecomdy Media

Partnering with a TikTok Official Agency like Ecomdy Media gives your campaigns a significant advantage.

With direct access to TikTok’s agency tools, Ecomdy Media helps you:

• Resolve ad rejection issues quickly through priority support.

• Receive strategic recommendations tailored to your ad objectives.

• Ensure your creatives comply fully with TikTok’s latest advertising policies.

• Optimize campaigns for better performance and smoother approval.

Get your TikTok Agency Ad Account here and start enjoying premium benefits.

TikTok’s ad review system ensures that every campaign aligns with user trust and community safety. By following Ecomdy Media’s best practices - from checking ad specs to refining targeting and leveraging agency support, you can minimize ad rejection risks and focus on what truly matters: scaling your business on TikTok.