Net New Program: Unlock Up to USD $11,000 for New TikTok Advertisers in SEA

Starting TikTok Ads for the first time? The Net New Program is designed to support new advertisers across Southeast Asia with attractive incentives based on ad spend during the first 30 days.

Whether you are launching a new TikTok Shop, expanding into a new SEA entity, or starting your first advertising campaign, this program helps businesses scale faster from day one.

Program Period: The Net New Program is valid during Q2 2026.

1. What Is the Net New Program?

The Net New Program is a TikTok advertising incentive initiative for new advertisers in Southeast Asia. Eligible advertisers can receive additional incentive rewards based on their spending level within the first 30 days of campaign activity.

The program applies to all products and supports multiple SEA markets including:

• Singapore (SG)

• Malaysia (MY)

• Indonesia (ID)

• Thailand (TH)

• Vietnam (VN)

• Philippines (PH)

2. Incentive Details

Eligible advertisers will receive incentives based on their total spend during the first 30 days.

3. Eligibility Requirements

To qualify for the Net New Program, advertisers must meet the following conditions:

• New Group and New Account with the first spend occurring in the current quarter

• No previous historical spend on TikTok Ads in any form

• The program applies to advertisers operating in SEA markets: SG, MY, ID, TH, VN, and PH.

• The program is applied based on Account ID.

• The Net New Program applies to all advertising products.

4. Why This Program Matters

For businesses entering TikTok Ads for the first time, the Net New Program provides a strong opportunity to:

• Reduce initial advertising costs

• Scale campaigns faster

• Test TikTok Ads with additional support

• Expand into SEA markets more effectively

This is especially valuable for TikTok Shop sellers, ecommerce brands, and businesses looking to accelerate growth on TikTok.

Get Started With Ecomdy

As an official TikTok Agency Partner, Ecomdy helps advertisers launch and scale campaigns more efficiently with dedicated support, account consultation, and growth solutions.

Contact the Ecomdy team today to check your eligibility and start growing with TikTok Ads.