Recap event: Powering up your Game/App with TikTok Ads 2025

Ecomdy Global Gaming, in partnership with TikTok and PingPong, successfully hosted the Powering Up Your Game/App with TikTok Ads 2025 workshop in December 2024 in Hanoi, Vietnam. This exclusive event was specifically designed for game and app publishers in Vietnam, focusing on strategies to enhance user acquisition and drive conversions through TikTok Ads.

The workshop was a resounding success, featuring:

• 100+ attendees from the gaming and app industry

• 5 insightful sharing sessions from top industry experts

• 1 in-depth panel discussion covering crucial advertising strategies

The event gathered leading experts from TikTok Global Gaming, SocialPeta, Adjust, and Plastiq, delivering valuable insights and actionable solutions tailored for the Game/App sector.

1. Session: Level up your App growth with TikTok

The session was led by Ms. Duong Nguyen, Client Solutions Manager at TikTok Gaming. Tailored to the needs of game and app publishers, this session focused on mastering optimization strategies, scaling ad campaigns, and enhancing brand awareness on TikTok.

With her deep expertise in TikTok Ads, Ms. Duong Nguyen provided practical insights to help publishers seize opportunities and create high-impact advertising campaigns.

2. Session: Boosting ad performance with Adjust and TikTok

In this session, Ms. Phuong Bui, Partnership Manager at Adjust, provided valuable insights on tracking ad campaign effectiveness and optimizing performance.

As a leading Mobile Measurement Partner (MMP), Adjust empowers publishers to analyze advertising data across multiple platforms, including mobile, web, connected TV, and PC. Attendees gained a deeper understanding of data-driven campaign optimization to maximize advertising impact and enhance performance on TikTok Ads.

3. Session: 2024 global mobile Game marketing trends & TikTok ad creatives

This session featured Mr. Jack Nguyen, Business Development Manager at SocialPeta, a leading advertising and marketing platform. With SocialPeta’s extensive database and expertise in mobile advertising trends, attendees gained comprehensive insights into optimizing advertising strategies through market data.

The session provided actionable guidance on leveraging analytics to uncover exceptional growth opportunities in the competitive mobile gaming market.

4. Session: Optimize your TikTok creatives with Plastiq Collective

Creative ad content is essential for driving engagement, and this session, led by Mr. Nguyen Minh Hieu, Creative Director at Plastiq Collective, explored innovative strategies for crafting compelling TikTok Ads.

Through expert insights, attendees learned how to enhance user interaction and execute highly effective campaigns using optimized creative strategies tailored for TikTok’s dynamic platform.

5. Session: Enhance your strategy with Ecomdy: Unlock your ad potential, boost impact!

The Ecomdy Global Gaming Team, led by Ms. Helen, played a pivotal role in helping game and app publishers maximize the potential of TikTok Ads.

Her session focused on optimizing advertising strategies for the mobile gaming and app market, providing practical insights to enhance campaign effectiveness. With extensive industry experience, Ecomdy has been instrumental in supporting publishers to achieve breakthrough revenue growth and unlock new opportunities in the competitive digital landscape.

This Ecomdy Event was more than just a workshop. It was a catalyst for transformation in mobile game and app marketing. Attendees left with actionable strategies, expert guidance, and a strong network, ready to scale their apps with TikTok Ads.

As TikTok Ads continues to dominate mobile marketing, Ecomdy Global Gaming remains committed to empowering game and app publishers with the latest insights and cutting-edge strategies.