Ecomathon: Vietnam’s Leading E-Commerce Hackathon

1. What is Ecomathon?

Ecomathon is Vietnam’s pioneering annual e-commerce hackathon, organized by Ecomdy Media in collaboration with TikTok Vietnam. This competition is designed for e-commerce sellers, focusing on content creation and hands-on advertising strategies on TikTok.

Over the past three years, Ecomathon has served as a valuable platform for participants, offering in-depth training, hands-on experience, and a competitive environment to refine real-world advertising strategies. The event culminates in Demo Day, drawing hundreds of attendees and fostering a sustainable and vibrant community of TikTok sellers and advertisers in Vietnam.

2. Ecomathon competition format

Ecomathon is structured in multiple rounds. At each stage, teams receive expert-led training and utilize resources provided by the organizers to implement and refine their advertising strategies. The competition narrows down to the top five teams, who advance to Demo Day, where the final three winners are selected based on their performance.

Throughout the month-long competition, participants receive support from:

• Buddies – Provide guidance and clarify competition rules.

• Mentors – Experts from TikTok and Ecomdy Media who offer essential knowledge and skills.

• TikTok Specialists – Address participants’ queries in dedicated Q&A sessions.

• Top Industry Speakers – Share insights and case studies to inspire and educate teams.

3. A look back at Ecomathon’s success over the years

Ecomathon 2022: Mastering TikTok ads

📅 November 2022

The first edition of Ecomathon focused on crafting effective TikTok Ads strategies for cross-border e-commerce. Despite being a debut event, it achieved remarkable success with over 30 participating teams and 300+ attendees on Demo Day.

Ecomathon 2023: Ignite creativity, boost revenue

📅 October 2023

Ecomathon 2023 emphasized video production and creative content for TikTok Ads campaigns. Many e-commerce sellers in Vietnam struggled with creating engaging content, so the event helped teams embrace the philosophy: "Don’t make ads, make TikTok videos."

• 50+ teams registered

• 400+ attendees at the offline Demo Day in Da Nang

• 1,000+ online viewers

• Gained widespread recognition across Vietnam’s e-commerce community

Ecomathon SEA 2024: Expanding across Southeast Asia, unlocking million-dollar breakthroughs

📅 October 2024

Ecomathon SEA 2024, co-organized by Ecomdy Media, TikTok for Business, and Meta Ecom, expanded its impact beyond Vietnam, focusing on building sustainable brands on TikTok and driving consistent revenue growth across Southeast Asia.

• 500+ attendees at the live event in Hanoi

• 1,000+ livestream viewers

• Established new standards for innovation and collaboration in the region’s e-commerce industry

4. Why Ecomathon is more than just a competition

Ecomathon is more than just an e-commerce hackathon - it’s an opportunity that empowers both new and experienced sellers by combining training, mentorship, and hands-on practice. The competition not only impacts individual participants but also contributes to the broader e-commerce community by sharing valuable insights and TikTok Ads trends.

As Ecomdy Media continues to drive innovation in digital advertising, Ecomathon remains a must-attend event for e-commerce professionals looking to master TikTok marketing strategies and scale their businesses effectively.